MARKET PENETRATION IN THE WET WIPES MARKET
Recent studies in the Netherlands by MarketResponse show a high market penetration of wet wipes. Additionally, the research offers unique insights into the applications and use by specific target groups (including cross-selling opportunities).
CROSS- AND UP-SELLING IN THE WET WIPES MARKET
A number of conclusions from the research report:
In the ‘Personal’ segment, wet toilet paper is the most popular, followed by baby wet wipes.
In the ‘Household’ segment, multipurpose wet wipes are the most popular, followed by screen cleaning wet wipes (TV and computer).
Baby wipe users also use, on average, more other types of wet wipes on themselves (hand cleaning and wet toilet paper).
52% of the ‘Household’ users also use ‘Personal’ wet wipes.
76 % of the ‘Personal’ users also use ‘Household’ wet wipes.
Source: MarketResponse, commissioned by CODI international.
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For the full research data including
- Complete breakdown per product group.
- Breakdown per age and family composition.
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