THE WET WIPE MARKET IS GROWING RAPIDLY
The economic recession seems to have had no effect on the wet wipes market. On the contrary, Euromonitor forecasts a global increase of 17% between 2012 and 2017 (global turnover 2012: $ 2.49 billion, global turnover 2017 $ 2.92 billion).
VARIABLE GROWTH PER APPLICATION
The growth is not only in the increased use of baby wipes in developing countries, wet wipes for Personal Care (demake-up, skin care and wet wipes for personal hygiene) are also expected to grow 12.7% in this period.Source: Household & Personal Care Wipes fall 2013, Euromonitor
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